Tom Jiaras on Building a Wine & Cheese Brand That Lasts

Tom Jiaras, owner of International House of Wine and Cheese and founder of ForWineLovers.com, joins Blood, Sweat & Business to share the story behind his business—and how one moment of clarity turned a love for wine and cheese into a mission.

Tom reflects on what it means to build a brand that’s both deeply personal and built to last. From adapting through uncertain times to nurturing the right relationships, he offers practical wisdom for entrepreneurs who want to lead with passion and create something enduring. Whether you're in retail, food, or just dreaming of your own shop, this episode is a masterclass in crafting a business legacy.

Connect with Tom: https://www.forwinelovers.com/