Rob Stoner & Mike Sokolski on Finding Your Ideal Customer

Do you have trouble finding your ideal customer?

This week on Blood, Sweat & Business, we sit down with Rob Stoner and Mike Sokolski, co-owners of Horizon Managed Services, to talk about exactly that—and more. They share how narrowing their target audience changed the game for their business and explain why clearly defining your ideal customer is the foundation of long-term growth.

We also dive into the systems and processes that helped them shift from working in the business to working on it. Whether you're just starting out or scaling fast, this episode is packed with practical insights to help you attract the right people—and build a business that runs more smoothly.