Diane Yetter on Finding Your Niche and Building a Thriving Firm

In this episode of Blood, Sweat & Business, we sit down with Diane Yetter, a seasoned accountant and founder of her own firm. With more than 26 years of experience, Diane shares how leaning into her niche—sales tax—helped her not only stand out, but grow a thriving business.

We talk about how she identified the opportunity, what it takes to stay sharp in a specialized field, and the lessons she’s learned from the highs and lows of entrepreneurship. Whether you're a business owner, consultant, or just searching for your “lane,” this episode is packed with insight on why narrowing your focus can open bigger doors.