Gus Harris on Turning Referrals Into a Growth Strategy

Picture of Eric Joern Eric Joern October 10, 2022

business & tax strategy podcast

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The best marketing technique also happens to be free: referrals. But that doesn’t mean they’re automatic.

In this episode of Blood, Sweat & Business, we talk with Gus Harris, owner of Flex & Burn Fitness, about how he actively fuels word-of-mouth marketing through smart systems, customer experience, and strategic use of testimonials. He shares the behind-the-scenes approach to creating a brand that people talk about—and why it’s not just about asking, but about delivering every day.

If you’re looking to grow your business without a massive marketing budget, this episode shows how powerful organic buzz really can be.

Kaizen CPAs works with auto repair shops across the country. We know running a successful shop takes more than keeping the bays full. We help shop owners understand their numbers, stay ahead of taxes, and build stronger, more profitable businesses. Auto repair is at the heart of what we do, but we bring the same practical, hands-on approach to businesses in other industries, too.

YPD HCM is part of the Kaizen CPAs family. YPD HCM helps small businesses manage payroll, HR, and compliance with the right tools and personal, human support—from payroll and tax filings to onboarding, employee management, and more. It’s practical help for the people side of your business, from a team that’s there when you need them.

The information in this article is provided for general educational purposes and reflects conditions as of the publication date. It is not legal, tax, accounting, payroll, HR, or compliance advice. Every business is different, so talk with a qualified professional about your specific situation.